Icewear: a world of outdoor clothing

Visiting Iceland is always an adventure, there is a wide variety of souvenirs to collect during your Iceland travels that reflect the many experiences. Some items are the super warm Icelandic wool jumpers that will evoke memories for many winters to come. Others are the high-performance outdoor gear for hiking and other outdoor adventures. Whilst keepsakes and gifts are often small, fun, Iceland themed keepsakes to take home as gifts or for fond memories.

Some say that Icewear is the manifestation of this wide variety with their multiple stores around the country. At Magasin locations, you’ll find Icewear’s namesake brand plus other world-renowned outdoor gear designers like Helly Hansen, Fjällräven, Hestra, MT Hekla, Salewa, and Asolo. Icewear Magasin also stocks a range of sportswear and street clothing.

The Icewear flagship store is situated in downtown Reykjavik at Laugavegur 91, and a visit is highly recommended for anyone passing through the city.

Icewear

Dating back to 1972, Icewear is a leading outerwear brand in Iceland. The brand is committed to make the most of the natural benefits of Icelandic wool in traditional sweaters and high-performance outdoor clothing. The brand’s mission is to offer quality outdoor clothing that is as sustainable as it is lasting. Icewear products are designed in Iceland to tackle the unpredictable Icelandic weather.

Asolo & Salewa shoes

Asolo is a leading Italian shoe brand. Asolo specialises in producing shoes optimised for hiking, alpinists, urban outdoor, and backpacking. They’ve been at the frontier of shoe innovation since 1975.

Salewa engineers’ technical shoes for outdoor sports have a unique combination of traditional materials and progressive design. The Salwar footwear uses different activity-specific profiles, each offering unique balance of grip, traction, and stability.

Together, these two top performance footwear brands offer an expansive catalogue of trekking footwear with modern, waterproof, breathable designs that are equal to none.

Salewa clothing

Salewa makes more than technical boots. When your heart beats for the mountains, or if you can’t call a trip “complete” until you’ve trekked across a forest floor, Salewa’s clothing range is optimised for all outdoor adventure. Salewa equipment is used by professionals and amateurs alike.

Icemart souvenirs

Icemart Souvenirs form part of the Icewear family of brands. If you happen to have space left in your luggage after your exploration through the store, you’ll find the Icemart Souvenirs section filled with traditional Icelandic products, sweet treats, and memorabilia some featuring the incredible Icelandic scenery.

There are multiple devoted Icemart Souvenirs stores, where you can browse a wide, eclectic collection of mementos to take home as gifts for friends and family or to cherish for yourself.

Fjällräven

Based in Sweden, Fjällräven is a Scandinavian brand with expertise in outdoor equipment. As well as equipment their clothing and bags are of exceptional quality, using ethically sourced materials. Fjällräven are committed to industry-leading quality and sustainable practices.  Pick up any Fjällräven item in an Icewear store and it becomes an integral part of your outdoor adventures.

Helly Hansen

Helly Hansen is yet another leading Scandinavian fashion brand. It offers a wide range of multi-purpose, lightweight clothing and gear that grants you technical performance and comfort. Apparel from Helly Hansen is perfect for all sorts of adventures, whether you are on mountain tops, in a forest or in an urban setting. Wear Helly Hansen and you can´t go wrong. Icewear Magasín offers all kinds of items from Helly Hansen for the whole family; from hiking pants to t-shirts, caps, jackets, and bags to carry everything with you.