Icewear: a world of outdoor clothing

When visiting Iceland, there are different kinds of souvenirs people pick up along the way. Some of them are in the form of ultra-warm, traditional wool sweaters that wrap you in memories for years to come. Others are high-performance outdoor gear for hiking and other outdoor adventures. Still others are small keepsakes to take home as gifts.

Icewear is the manifestation of this variety with multiple stores around the country. At Magasin locations, you’ll find Icewear’s namesake brand plus other world-renowned outdoor gear designers like Helly Hansen, Fjällräven, Hestra, MT Hekla, Salewa, and Asolo. Icewear Magasin also offers a range of street clothing and sportswear.

The Icewear flagship store is situated downtown Reykjavik. Located at Laugavegur 91, and it’s definitely worth a visit for anyone passing through the city.

Icewear

Icewear is a leading outerwear brand in Iceland that began in 1972, committed to make the most of the natural benefits of Icelandic wool in traditional sweaters and high-performance outdoor clothing. The brand’s mission is to offer quality outdoor clothing that is as sustainable as it is lasting. Icewear products are designed in Iceland to suit the unpredictable Icelandic weather.

Asolo & Salewa shoes

Asolo is a leading Italian shoe brand that specializes in producing shoes optimized for hiking, alpinists, urban outdoor, and backpacking. They’ve been at the frontier of shoe innovation since 1975.

Salewa engineers technical shoes for outdoor sports with a unique combination of traditional materials and progressive design. Their footwear uses different activity-specific profiles, each with its unique balance of grip, traction, and stability.

Together, these two top performance shoe brands offer an expansive catalog of trekking boots with modern, waterproof, breathable designs that are equal to none.

Salewa clothing

Salewa makes more than technical boots. When your heart beats for the mountains, or if you can’t call a trip “complete” until you’ve trekked across a forest floor, Salewa’s clothing range is optimised for all outdoor adventure. Salewa equipment is used by professionals and amateurs alike.

Icemart souvenirs

Icemart Souvenirs is part of the Icewear family of brands. If you have any space left in your luggage after your trek through the store, you’ll find the Icemart Souvenirs section filled with sweet treats, traditional Icelandic products, and memorabilia featuring the incredible sights of Iceland.

There are multiple devoted Icemart Souvenirs stores, where you can browse a mind-boggling collection of mementos to take home for friends and family—and for yourself.

Fjällräven

Based in Sweden, Fjällräven is a Scandinavian brand that Icewear features because of its expertise in outdoor equipment. The clothing and bags by Fjällräven are of exceptional quality, and the materials used are also ethically sourced. Committed as much to sustainable practices as they are to industry-leading quality, any Fjällräven item you pick up in an Icewear store will become an integral part of your outdoor adventures.

Helly Hansen

Helly Hansen is yet another leading Scandinavian fashion brand. It offers a wide range of multi-purpose, lightweight clothing and gear that grants you technical performance and comfort. Apparel from Helly Hansen is perfect for all sorts of adventures, whether you are on mountain tops, in a forest or in an urban setting. Wear Helly Hansen and you can´t go wrong. Icewear Magasín offers all kinds of items from Helly Hansen for the whole family; from hiking pants to t-shirts, caps, jackets, and bags to carry everything with you.