If you have ever visited Iceland or intend visiting, then you should be prepared to shop for more than you can carry. Icewear Magasín has several stores, one of them located in the biggest shopping mall in Iceland. The shopping mall is called Smaralind and is located just outside of Reykjavik. It has around 100 stores, including Icewear Magasín which offers world-famous brands, such as Helly Hansen, Salewa, Kamik, Don Cano and its own clothing brand Icewear. Icewear Magasín has another, much bigger store downtown Reykjavik. Located on the main street at Laugavegur 91, Icewear Magasín offers a whole world of clothing and equipment for outdoor lifestyle. Icewear Magasín also offers a range of “street clothing” and sportswear, the perfect gift to take home

ICEWEAR

Icewear is a leading clothing brand in Iceland and started as far back as 1972, exploiting all the wonderful benefits of Icelandic knitted wool to give you that perfect, cozy & comfortable clothing. Its mission is to offer quality outdoor clothing at reasonable prices. It is designed in Iceland to suit the unpredictable Icelandic weather. From technical jackets which will protect you in tough conditions to comfortable woolen sweaters, to wear at home. Icewear is an Icelandic clothing brand, and understands the various weather conditions which influences our choice of clothes.

Look at Icewear apparel

ADIDAS

There is no dispute about the incredibility of Adidas products. Be it classic sport shoes or elegantly woven apparels for men, women and kids, Adidas has it all. World leading sports stars wearing these products are a testament. Adidas produces everything between streetwear and professional sports items. And guess what? Icewear Magasín is the only concept store in Iceland that offers Adidas original products.

Look at Icewear hoodies

SALEWA

Do you love the great outdoors? Does your heart beat faster when you think about mountains, forests and outdoor adventure? Or are you simply looking for highly crafted sportswear? Salewa is the brand that caters for all that. You can enjoy a variety of clothes and equipment suitable for all outdoor adventure purposes. Salewa has a great selection of professional equipment for the outdoor enthusiast.

Look at women's shell jackets

HELLY HANSEN

Helly Hansen is yet another leading Scandinavian fashion brand. It offers a wide range of multi-purpose, lightweight clothing and gear that grants you technical performance and comfort. Apparel from Helly Hansen is perfect for all sorts of adventures, whether you are on mountain tops, in a forest or in an urban setting. Wear Helly Hansen and you can´t go wrong. Icewear Magasín offers all kinds of items from Helly Hansen for the whole family; from hiking pants to t-shirts, caps, jackets, and bags to carry everything with you.

Helly Hansen clothing

ASOLO

Asolo is a leading Italian shoe brand that specializes in producing shoes suitable for hiking, alpinists, urban outdoor, backpacking and general fashion lifestyle. They have been at the frontier of shoe innovation since 1975. Asolo were the first to invent the trekking boots made of Cordura and have been innovatively producing shoes ever since. They have a solid range of modern, synthetic, breathable and waterproof boots which are equal to none.

more on www.asolo.com

NIKE

Nike, a brand based in Beaverton, Oregon, has made it´s mark as a leading sports accessories brand. From shoes, clothes, and accessories, Icewear Magasín has it all at the best quality.

Look at base layers for women

DON CANO

Don Cano has made a strong impression since its inception in 1979. Don Cano´s pledge is to produce clothes without doing harm to Mother Nature, and they have been upholding this pledge. Though with a challenging start, Don Cano has won several awards producing Jackets, Vests, Hoodies, Anoraks, Coats, Parkas, Pants, and outdoor accessories. This is a unisex brand that everyone was wearing in Iceland in the 1980s, even the world’s first female president – Vidgis Finnbogadottir owned something from Don Cano. Have a look at Don Cano´s clothing and you´ll understand why it´s still relevant today.

Look at men's clothing

Imagine the conglomeration of all these brands in one place! Wouldn’t it be amazing? This is exactly what Icewear Magasín does, and it is its versatile range of clothes that makes Icewear Magasín popular among tourists and locals.

Icewear Magasín on Reykjavik´s main shopping street Laugavegur, is a 3 story/level department store. First floor displays wool products, second floor has a fantastic outdoor apparel selection and in the basement you can find streetwear. At Icewear Magasín they source great products, reaching far to the German based Adidas, the Oregon based Nike and it´s own clothing brand Icewear. Icewear cares about your look, comfort, sporting spirit and adventure.

Being a multi-brand store, with a large warehouse filled with quality clothing and accessories, Icewear Magasín offers a fantastic multi-brand experience.