Icewear is opening a new store in Þingvellir National Park, on the National Icelandic day, June 17. The opening comes at the lushest moment of summer with a backdrop of green landscapes and the longest days of the year. At a time when borders are reopening and vaccinations are continuing steadily across Europe, both Icelanders and inbound tourists will access the new shop at the Þingvellir Visitor and Service Center.

Icewear is opening a new store in Þingvellir, anglicized as “Thingvellir.” The popular tourist destination is just 40 km northeast of the capital Reykjavik, which contributes to its popularity as a tourist site, though the UNESCO heritage park has many merits of its own to attract visitors.

The new store will be located in the Visitor and Service Center at the Þingvellir National Park where over 1,300,000 visited in 2019. Icewear will offer a collection of souvenirs connected to the area’s unique history and geography. The store will also offer refreshments and restaurant service for passers-by.

The nature of the global pandemic slowed tourism down, but with today’s vaccinations and newly released information about traveling to Iceland, the new storefront brings Icewear's attention back to the future with authentic excitement.

Þingvellir has also remained a popular tourist site for Icelanders, themselves.

The Icewear store at the park will be the sixteenth storefront the brand opens since its beginnings in 1972 in Hvammstangi, in the north of Iceland. Along with the opening of another new store in Kringlan Shopping Mall in May of last year and the launch of the new casual, “everyday wear” line, Icewear has expanded its reach in providing both Icelanders and tourists with the most beautiful and authentic Icelandic sweaters, outdoor wear, parkas, and Icelandic wool-inspired garments of all kinds.

About Þingvellir National Park

Þingvellir was the site of the Alþing, the annual parliament of Iceland, for almost 860 years (930-1789). Þingvellir later became a national park due to its historical and geological significance as well as its cultural history, and is now one of the most popular tourist destinations in Iceland.

Attractions in Þingvellir include abundant hiking trails as well as diving, horseback riding, camping and more. There are maps and rich descriptions of the many attractions on the Þingvellir National Park’s website. The park is also the home of the Silfra rift. This must-see landmark is a UNESCO World Heritage site in itself and is part of the Golden Circle. The rift is filled with some of the clearest water in the world, which is why diving is so popular at Þingvellir. The clear waters allow for truly unrivaled underwater visibility.

The backdrop of the Icewear store opening will be lush and green landscapes with summer daylight for almost 22 hours a day. A growing number of families are venturing out to the park now, especially after a year of unprecedented time spent inside.

About Icewear

Icewear is an Icelandic retailer of wool products, souvenirs, and outdoor gear designed to suit the unpredictable Icelandic climate. The company got its start as a wool knitting factory in the 1970s and now has expanded to 16 stores. Read more about Icewear´s history in this interactive timeline.